Nohoho is a traveling merchant frog, trying to sell to anyone he comes across. He also smuggles curry, and is often seen eating it, even during a heated Puyo battle. Arle often runs across him and they usually fight over something silly, such as buying an item. Nohoho always stacks puyo at the right side, which either gets him big chains, or makes him lose quicker. His AI's playstyle was adapted by Dongurigaeru, another frog character and Nohoho's equivalent in the Puyo Puyo Fever series.
He owns the Nohoho Runesack, which is apparently very dear to him.